Healthcare and IT
Marketing Conference

Virtual HITMC Session Recordings

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Thank you so much for attending our very first Virtual HITMC Event. We want to thank all of the speakers and sponsors who helped us put together an amazing virtual program full of sessions designed to help us navigate these tumultuous times.

 

You can view the recordings of each session below:

 

 

Tuesday, May 12, 2020

 

12:00 – 12:45 PM ET
Communications and Reputation Management During a High-Impact Event-Lessons Learned from the Inside
While you may have a solid crisis communications plan in place, scaling that plan and being able to quickly activate the elements of that plan will be a key to its success. This session will give you the lessons learned and the practical tools, from the inside, to successfully deploy your communications and reputation management strategy in a high-impact event, large or small. Learn what the key challenges can be, how to address them and develop a clear and concise strategic platform beyond the high-impact event.

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Presented by: Paul A Szablowski, Independent Consultant & former SVP Brand Experience at Texas Health Resources

 

 

1:00 – 1:45 PM ET
New Trends in Digital Targeting for Healthcare Marketers

Although digital engagement is not new to healthcare, recent travel and social contact restrictions necessitate a broader adoption—and a more innovative approach to healthcare provider targeting. IQVIA has developed this presentation to reveal exclusive primary research and assist in identifying best practices for implementing agile, scalable online marketing programs.

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Presented by: Barry Ward, IQVIA

 

 

3:00 – 3:45 PM ET
Going Remote: How to Thrive Working with a Remote Marketing and PR Agency

As many more organizations are mandated to work from home, the need to work remotely has become essential. This panel of expert agency professionals will provide the tips you’ll need to prosper while working with a remote Marketing and PR agency. Learn the best practices for working remotely. Learn new techniques to help you make the most of your agency interaction and the best way to collaborate with them. This panel of experts will answer all your questions about working remotely and how to benefit your organization amidst the changing environment.

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Panelists:
Erin Wabol, Agency Ten22
Jennifer Jennings, Anderson Interactive
Chintan Shah, KNB Communications
Dan Dunlop, Jennings

 

 

4:00 – 4:45 PM ET
Finding Social Connection and Economic Resilience in the COVID-19 Environment
We will survive this pandemics and its economic side-effects. Join digital health expert Gil Bashe as he explains how to overcome medical and economic challenges and provides practical guidance to managing, surviving and potentially thriving through the coronavirus storm.  Since this public-health challenge broke, Gil has been in the trenches advising health system, providers and life science experts on how to communicate from the heart.

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Presented by: Gil Bashe, FINN Partners

 

Wednesday, May 13, 2020

 

12:00 – 12:45 PM ET
LeadGen in Difficult Times
Generating leads at the best of times is challenging. Doing it during a global pandemic might seem like an impossible task, but take heart! Come to this session and learn which LeadGen activities can still yield results. See how lessons learned from 9/11, Katrina, and the 2008 financial crisis can be successfully adopted to the current environment. You’ll come away from this session with strategies and confidence to tackle your LeadGen challenge.

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Presented by: Colin Hung, Healthcare Scene

 

 

1:00 – 1:45 PM ET
Is Your Message Cringeworthy and You’re Blissfully Unaware?
COVID-19 brought out the good in a lot of people and companies. But it also brought out the ugly in a lot of brands. In a mad scramble to sell, it’s important to be tactful and empathetic to your audience. In this session, you’ll learn how foresight and strategy can help you take your audience’s point of view to avoid pitfalls in messaging. You’ll also learn how reframing thought during crises can help ensure your message is on point and non-cringeworthy anytime, crisis or not.

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Presented by: Claire Pfarr, eVideon

 

 

3:00 – 3:45 PM ET
How can an Agency Help During the Crisis?
In times of crisis, we can and should rely on the people and partners closest to us. As the economy grinds to a halt, smart organizations are working closer with their agencies to not only help with critical communication, but also with planning for the eventual rebound. This panel of experts will share tips and tactics on how to best work with an agency to ensure your organization is well-positioned for success during and after the COVID19 crisis.

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Panelists:
Joel Cessna, Eruptr
Scott Collins, Aria Marketing
Melanie Hilliard, ClarityQuest
Marnie Hayutin, Hayutin Creative

 

 

4:00 – 4:45 PM ET
Don’t Retreat! Be Progressive: Own the Upside When the Market Recovers
When this is over (and it WILL be over), companies that make smart investments NOW will capture growth when the economy recovers. But where do you start? In this session, we will explore a decision-making process that will help you identify ownable opportunities, targeted investments, and an implementation strategy that will build your credibility (and your company’s too). The best is yet to come!

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Presented by: Stacy Goebel and Eric Meerschaert, StudioNorth

 

HITMC Virtual Sponsors

A thank you to all of our HITMC Virtual sponsors.  Be sure to check out what they can offer you and your company:

 

If you have any questions or concerns, please do not hesitate to contact us.