Healthcare and IT
Marketing Conference

Virtual HITMC Part Deux – Day 2


We’re excited to share the details of the 2nd of four Virtual HITMC Part Deux events happening throughout November and December 2020.  Day 1 will take place on Nov 19th, 2020 from 12:00pm – 3:30pm ET.  If you’re not already registered for Virtual HITMC Part Deux, you can Register Now!


NOTE: Those who registered previously for HITMC20 including speakers and sponsors will be automatically registered for all 4 Virtual HITMC Part Deux events. Watch your inbox for details.


As usual with HITMC events, we’ll have lots of opportunities for the HITMC community to engage with the community in the live chat, during unconference sessions, on the #HITMC hashtag, and in our amazing virtual world after-party.


Day 2 Agenda – Nov 19, 2020


12:00 – 12:20 PM – Into the Unknown: Targeted Marketing Amidst COVID

Speaker: Sarah Bennight

When your marketing plan for the year gets blown up by an outside force and freezes lead generation, you must the voice calling you into the unknown. Learn how to get those lead flows rolling again with stories of what worked, what didn’t, and what we have learned in the process in this session dealing with pivoting your marketing strategy – pandemic style.


12:20 – 12:40 PM – Market Takedowns – A Focused Strategy for Winning Share

Speaker: Eric Meerschaert

Can you get better results by focusing on fewer markets? These days, when every marketing dollar is being scrutinized, that’s a proven strategy for winning long-term share. And that strategy is the focus of this important session with StudioNorth’s head strategist Eric Meerschaert. Eric will describe how to target markets that are small enough for you to take meaningful share and big enough for that share to matter. He’ll also share insights on focusing your offerings to “take down” your target market and build momentum for the next one. Market takedowns get big results on limited budgets. So, let’s get focused together and line up for success and growth in 2021.


12:40 – 1:00 PM – Interactive Post-Session Discussion (similar to a TV after show)

Panelists: Alaina Lamphear, Burt Rosen, Colin Hung (moderator)


1:00 – 1:10 PM –  Break/Networking


1:10 – 1:50 PM – Unconference Breakout Sessions

Join us for our extremely popular unconference sessions where attendees participate in an unscripted discussion about a specific topic. The unconference sessions are typically a highlight for many of in the HITMC community.  To connect with the audience everyone is invited to use their web cams for this session…no judgement zone! Links to join the following unconference topics will be provided at the event:

Add your questions to the Unconference Day 2 planning document.


1:50 – 2:00 PM – Break/Networking


2:00 – 2:20 PM – Adapting Content and Lead Generation Strategies to Match the Times

Speaker: Kayla Zamary and Aaron Clifford

Every crisis presents an opportunity to find out what your customers really want. The hard part is reshaping your lead generation and content strategies to match their demands and earn their business. Learn how Binary Fountain stretched the limits of digital marketing resources and reprioritized lead generation efforts when changes in the healthcare industry necessitated innovation. Find out how to eliminate uncertainty with the right mix of customer-centric content, timing, technology and problem solving, leading to quality leads and reliable revenue streams.


2:20 – 2:40 PM – A PR Success Story: Capitalizing on the Telehealth Boom During COVID-19

Speakers: Lindsay Sharifipour and Nicole Brooks

COVID-19 blew up many barriers that were previously attributed to the industry’s slow adoption of telehealth. The national emergency declared in March emptied out schools and offices — including many doctor’s offices — and remade the healthcare landscape in a matter of weeks. As social-distancing measures and stay-at-home orders went into effect around the country, hospitals and healthcare facilities curtailed elective surgeries and non-essential care and, in some hard-hit areas, repurposed clinical space for makeshift ICUs. Suddenly, patients and providers had no choice but to move care online — and they were spurred to do so by sweeping federal and state regulations that expanded telehealth access and reimbursement. In this presentation by Amwell’s Lindsay Sharifipour, we will discuss about the role of PR in navigating the ongoing telehealth boom.


2:40 – 3:00 PM – Interactive Post-Session Discussion (similar to a TV after show)

Panelists: Colleen Barry, Alicia Allen, Darci Hunt, John Lynn (moderator)


3:00 – Virtual Reality Networking After-Party (web browser based)

Join us in a special HITMC Virtual World for a networking after-party.  You’ll want to be there to experience this and connect with your healthcare marketing peers.  All that’s needed is your web browser.  Be prepared to hop on audio only or video as well.


Please take a moment to check out our Virtual HITMC Part Deux Sponsors


If you’re not already registered for the event, be sure to Register Now!  Your registration will get you access to all 4 Virtual HITMC Part Deux events.


All Virtual HITMC Part Deux Dates and Times:


If you have any questions, please reach out to us on our contact us page.