Healthcare and IT
Marketing Conference

Virtual HITMC Part Deux – Day 4


We’re excited to share the details of the 4th of four Virtual HITMC Part Deux events happening throughout November and December 2020.  Day 4 will take place on Dec 17th, 2020 from 12:00pm – 3:30pm ET.  If you’re not already registered for Virtual HITMC Part Deux, you can Register Now!


NOTE: Those who registered previously for HITMC20 including speakers and sponsors will be automatically registered for all 4 Virtual HITMC Part Deux events. Watch your inbox for details.


As usual with HITMC events, we’ll have lots of opportunities for the HITMC community to engage with the community in the live chat, during unconference sessions, on the #HITMC hashtag, and in our amazing virtual world after-party.


Day 4 Agenda – Dec 17, 2020


12:00 – 12:20 PM – Building a Kick Ass Content Plan (using what you learned from your pain in the ass content audit)

Speaker: Lea Chatham

With all the marketing buzz about topics such as artificial intelligence (AI), chatbots, micro influences and mobile video, lost in the mix is the versatile and effective crown jewel of marketing tools – the whitepaper. A persuasive, informational, and in-depth whitepaper that educates a target audience about a specific topic or problem that is solved by a company’s product or service is an extremely powerful marketing tool that can be distributed and promoted to several channels.


12:20 – 12:40 PM – The Marriage of Marketing and Public Relations: Making an Integrated Strategy Work

Speaker: Regan Wynne

Using content creation to help drive an integrated Marketing and PR Strategy is a great goal; but like any partnership, the marriage between PR and Marketing has its challenges. Both sides have similar but slightly different objectives. In this presentation, Regan Wynne will discuss key insights and perspectives to help you develop integrated content and communications for your organization, no matter the size of your team (or your budget).


12:40 – 1:00 PM – Interactive Post-Session Discussion (similar to a TV after show)

Panelists: Stephanie Fraser, Miona Short, Jared Jeffrey, Brittany Quemby (moderator)


1:00 – 1:10 PM –  Break/Networking


1:10 – 1:50 PM – Unconference Breakout Sessions

Join us for our extremely popular unconference sessions where attendees participate in an unscripted discussion about a specific topic. The unconference sessions are typically a highlight for many of in the HITMC community.  To connect with the audience everyone is invited to use their web cams for this session…no judgement zone! Links to join the following unconference topics will be provided at the event:

Add your questions to the Unconference Day 4 planning document.


1:50 – 2:00 PM – Break/Networking


2:00 – 3:00 PM – Successful Marketing During COVID II

Panelists: Tina Feldmann, Carol Kimura, Chris Werfel, Richard Fletcher, Colin Hung (moderator)

What can marketers do to succeed during this 2nd wave of COVID? Now that everyone’s competitors have also moved online how do you stand out? Join this diverse panel of marketers from small companies and large organizations, as they share successful tips, tactics and strategies that helped them navigate COVID. Learn how you can get a leg up on your competition in the coming months as we all scramble to make it through this challenging healthcare environment. Don’t just survive – THRIVE.


3:00 – Virtual Reality Networking After-Party (web browser based)

Join us in a special HITMC Virtual World for a networking after-party.  You’ll want to be there to experience this and connect with your healthcare marketing peers.  All that’s needed is your web browser.  Be prepared to hop on audio only or video as well.


Please take a moment to check out our Virtual HITMC Part Deux Sponsors


If you’re not already registered for the event, be sure to Register Now!  Your registration will get you access to all 4 Virtual HITMC Part Deux events.


All Virtual HITMC Part Deux Dates and Times:


If you have any questions, please reach out to us on our contact us page.